Yaccarino left her role as chairman of Global Advertising & Partnerships at NBCU.Īs X enters year two of Musk’s ownership, here’s a comprehensive timeline of everything that’s happened since Elon let that sink in. It was announced on May 12 that Linda Yaccarino will step in as the next X CEO. Musk also transitioned from his role as Twitter/X CEO to serving as its executive chair and CTO. Since Musk bought Twitter and took the company private, the news around the microblogging platform has been a whirlwind, rife with verification chaos, API access shakeups, ban reversals, staggering layoffs, and most notably, rebranding to X. After a truly chaotic legal discovery process, which even included some embarrassing texts, Musk was forced to seal the deal. A month later in May, he tried to kill the deal, claiming that Twitter had more bots than its public filings let on. Despite his fervent declarations about expanding “the scope and scale of consciousness” through public discourse, the billionaire got cold feet. “I don’t care about the economics at all.”Įven for one of the richest men in the world, $44 billion is a lot of money to cough up to buy a middling social platform. “This is just my strong, intuitive sense that having a public platform that is maximally trusted and broadly inclusive is extremely important to the future of civilization,” Musk said at a TED conference on the day he made his offer. The Tesla and SpaceX CEO announced his bid to buy Twitter in April 2022, zealously driven to rid the platform of spam bots and protect free speech now, it’s the one-year anniversary since he made his dramatic entrance to the company in October 2022, and the platform has changed so much that even its name is different. Welcome to Elon Musk’s Twitter ( now X), where the rules are made up and the check marks don’t matter.
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